Editorial independence

Our commitment

Our packs are paid for by readers. That's the only way we make money from our research, and it lets us report on trends, products and markets as they are.

What we don't accept

• Payment, commission, affiliate fees or free products from any brand, gym operator, retailer, platform or supplier in the sectors we cover
• Sponsored placement, ranking or mention in any pack
• Pre-publication review by anyone with a commercial interest in a pack's findings

Ownership interests

[Declare here any ownership or financial interest that MQD (UK) LTD or its directors hold in fitness, nutrition or wellness businesses covered by our packs, and say how packs treat those businesses, for example by excluding them or naming the interest wherever they appear. If there are none, say so.]

Social media and sponsored content

We don't treat sponsored posts or influencer content as evidence. When we report on a trend that is spreading on social media, we describe what is being said and check it against the research separately.

Conflicts of interest

Authors and reviewers declare any financial or personal interest relevant to a pack. Declared interests are listed in the pack, and anyone with a material conflict is not involved in that pack.

Corrections

If you think we've got something wrong, email info@norda.fit with the pack, edition and page. We review every report, correct confirmed errors in the next release, and notify buyers of that edition about material corrections.