Markets and business
New editionUK and Nordic fitness market report 2026
The gym and health-club market mapped across the UK and the Nordics: who operates, how memberships are priced, and where growth and pressure are coming from.
From £349
Research packs
Market reports, evidence reviews and operator guides on the fitness industry, delivered as PDF downloads with full references.
Markets and business
Connected fitness and wearables outlook
Smartwatches, rings, connected equipment and training apps: how the market is structured, how it makes money, and what has changed since the pandemic boom.
From £249
Markets and business
Sports and active nutrition market briefing
How the sports and active nutrition market works in the UK and the Nordics: channels, categories, brands, and the rules on what labels may claim.
From £199
Training and performance
NewTraining trends: the 2026 evidence review
The training methods getting the most attention right now, from hybrid racing to Zone 2, set against what published research actually shows.
From £149
Training and performance
Recovery technology: claims and evidence
Cold plunges, saunas, compression and massage guns: a fast-growing market, the claims made for it, and what the research says.
From £129
Running a fitness business
UpdatedRunning a fitness business: the rules guide
Membership contracts, subscription rules, advertising standards and data: what UK law expects of gyms, studios and fitness apps, in plain English.
From £179
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