Training and performance
NewTraining trends: the 2026 evidence review
The training methods getting the most attention right now, from hybrid racing to Zone 2, set against what published research actually shows.
From £149
Recovery technology: claims and evidence
Cold plunges, saunas, compression and massage guns: a fast-growing market, the claims made for it, and what the research says.
- Format
- PDF, approx. 40 pages
- Edition
- 2026 edition
- Delivery
- Download as soon as your payment arrives
This is a digital research report. It doesn't sell or promote any product, and nothing in it is medical, training, nutrition, legal or investment advice.
What's included
- Market overview: studios, equipment and gym add-ons
- Cold water immersion and contrast therapy
- Sauna and heat exposure
- Compression, percussion and other devices
- Common claims, rated against the evidence
About this pack
Recovery has become one of the busiest corners of the fitness industry, with dedicated studios, home equipment and gym add-ons. This pack sizes the market, sets out the claims that are commonly made, and checks each against the published evidence.
It is general information for business use, not medical advice. Anyone with a health condition should speak to a doctor before using cold or heat exposure.
Scope and sources
UK and Nordic markets. Peer-reviewed research and systematic reviews, company disclosures, published market data. Not medical advice.